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Building a business in a busy digital world feels like a race against time and the world so when we build our business we look at what others are doing instead of focusing on what makes us unique and aligns best with our passion and energy. This leads to a keeping up with the joneses strategy, and eventually to burn out or depression because we are not building our business in alignment with our unique super powers and our optimal energy levels.
--> Sooner or later the saying "comparison is the thief of joy" will ring true as it has for me in the past and will slowly erode your motivation.
Then you will wonder:
Is this all there is ?
Will my business always be so small and struggling?
That is why discovering my purpose and my optimal energy makeup through Human Design revolutionized the way I approach my business through my purpose and Most Importantly helped me define a sales and marketing strategy that works for me and my energy. Sales and marketing is what most small business struggle with and unless you have a background in either, it is going to be the greatest challenge that will prevent your business from growing.
--> I am all about Working Smarter not Harder so let me explain what that looks like
In Human Design 70% of us have come to this world either as Generators or Manifesting Generators - We are the creative express builders who are designed to respond to the kind of work which speaks to us and dedicate our energy energy towards it. When we respond to the kind of work that is correct for us and in line with our purpose our power is unstoppable - like a positive electric charge that energizes everything around us.
Knowing this about myself - as a Manifesting Generator - I use a completely different decision making and communication strategy than I did in the past. A lot of us Generators are conditioned to act like pure Manifestors who can speak their desired reality into existence. However, only 10% of us are Manifestors. For the majority of us Generators, we keep pushing and pushing, trying to compete according to someone else's rules and we encounter constant opposition that leads to exhaustion and stress. As a result our shoulders and necks are tight and are aching constantly due to our disconnected and misaligned energy among other ailments that are difficult to diagnose and pinpoint the root cause.
We are not meant to compete or push to get our way. We are meant to be pulled into what is right for us by listening to our internal compass or voice and responding in kind to opportunities that are presented to us. As business owners that means that our Sales and Marketing strategy should also respond instead of cold calling.
Through Human Design I discovered that I am here to share my truth and my voice and to inspire others to take action towards their best selves as a result. Some ways I can attract or pull in clients instead of pushing my offers are through:
+ Social media lives
+ Podcasts
+ Money-making live events
+ Books
+ Products
+ Courses and programs
+ Group coaching containers
+ Individual coaching engagements
+ Monthly Vision-boarding
+ I sometimes do “Spark Sessions”—which are weeks where I’ll go live for 15 minutes every day, and no matter what the theme or the topic of the week is, I’ll always have at least one day dedicated to each step of my Signature D.A.R.E Methodology: aka Discover, Awaken, Re-Align, Embody
As you change your approach to match your Generator energy observe how your energy fluctuates day to day. Observe what increase vs depresses your energy. Sitting on a chair all day working on one thing isn't usually an optimal work blueprint
As a Generator you will know that you are working Smart or In tune with your Design and Purpose if after a full day's work you feel empty and satisfied with your accomplishments, and ready for a recharging night's sleep. An internal sense of satisfaction is what you are looking for.
--> Whatever you do, stay away from the Rat Race, it will undermine both your mental and physical health until you reach rock bottom.
While this is a high level discussion of Human Design types, we can dive 1-1 into your specific design which will uncover your specific purpose, business paths and marketing strategies, guiding you towards fulfilling work and tapping into a boundless fountain of energy.
Book a 30min free consultation with me and let's start building a business aligned with your purpose and energy.
Nature + Doggos help me with the energy recharging and my need for diverse sources of stimulation. It's important for me to get out of my routine space so I can be inspired and focused!
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